Content Is King
When was the last time you updated your website content.
Your welcome page message? Your room descriptions? Your restaurant page? News items based on improvements or services? Guest comments that praise your product?
You need to ensure you keep the content fresh, now and full of keywords that people use to find you on google.
Sometime as part of our SEO work we need to read between the lines. A strategic SEO campaign is about maintaining the right balance between conventional and contemporary strategies. Content is key for the success and failure of any strategy. So, you should pay attention to it.