Content Is King

Posted by on Nov 28, 2013 in News

When was the last time you updated your website content. Your welcome page message?  Your room descriptions? Your restaurant page?  News items based on improvements or services?  Guest comments that praise your product? You need to ensure you keep the content fresh, now and full of keywords that people use to find you on google. Sometime as part of our SEO work we need to read between the lines.  A strategic SEO campaign is about maintaining the right balance between conventional and contemporary strategies. Content is key for the success and failure of any strategy. So, you should pay attention to it....

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eReZ is now a TripConnect Premium Partner

Posted by on Nov 1, 2013 in News

eReZ is now a TripConnect Premium Partner

Our  eReZ IBE has been announced as a TripConnect Premium partner for TripAdvisor’s new platform. TripConnect will be a powerful new way for hotels generate incremental bookings by participating in Hotel Price Comparison and self-managing their online advertising campaigns using TripConnect’s unique bid management platform. Certified booking engines will provide the accommodation’s real time availability and online booking capability to make this possible. With the upcoming launch of TripConnect, accommodation clients will be able to bid for TripAdvisor meta search traffic, participate in automated review collection and track return on investment for their campaigns. TripConnect will be a new, very efficient way for hoteliers to generate incremental business via their Internet booking...

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